Awesome PR Tools 
A curated list of PR software, journalist databases, media monitoring tools, and outreach platforms for founders and communications teams.
Contents
- Journalist Databases
- HARO & Source Platforms
- Media Monitoring
- Press Release Distribution
- Pitch Tracking & Outreach
- Newsletter & Audience Discovery
- Podcast & Influencer Outreach
- Contributing
Journalist Databases
Find the right reporter on the right beat.
- JournalistDB - 142,458+ journalists searchable by beat, publication, and location with verified contacts.
- Muck Rack - Journalist database, monitoring, and PR analytics.
- Cision - Enterprise PR platform with media database.
- Prowly - PR software with media database and pitch builder.
- Roxhill Media - UK-focused journalist database.
- Notified - Press release distribution and media database.
HARO & Source Platforms
Reporters request quotes; respond to get coverage.
- Connectively - Source requests from reporters (formerly HARO).
- Qwoted - Source platform connecting experts with journalists.
- HelpAB2BWriter - B2B-focused source requests for SaaS founders.
- Featured - Q&A platform for getting quoted in articles.
- SourceBottle - Australian and global source requests.
Media Monitoring
Track mentions of your brand, competitors, and topics.
- Meltwater - Enterprise media monitoring and analytics.
- Brand24 - SMB-friendly social and web mention monitoring.
- Mention - Real-time brand monitoring across web and social.
- Critical Mention - Broadcast and online media monitoring.
- Google Alerts - Free mention monitoring (limited but useful).
Press Release Distribution
Wire services for announcements that need broad reach.
- PRWeb - Mid-market press release distribution.
- Newswire - Distribution with media outreach.
- BusinessWire - Wire service used by public companies.
- PR Newswire - Established wire service.
Pitch Tracking & Outreach
Manage relationships and follow-ups with reporters.
- Pitchbox - Outreach automation for PR and link building.
- BuzzStream - Outreach management with relationship CRM.
- Postaga - Outreach tool with built-in opportunity finder.
Newsletter & Audience Discovery
Reach niche audiences through their writers, not their inboxes.
- SparkToro - Discover what your audience reads, watches, and listens to.
- Substack - Newsletter platform; excellent for finding niche writers.
- Beehiiv - Newsletter platform with discovery network.
Podcast & Influencer Outreach
Long-form audio and creator-led PR.
- Listen Notes - Podcast search engine with contact data.
- Podchaser - Podcast database with credits and contacts.
- Modash - Influencer search across Instagram, TikTok, and YouTube.
Related Awesome Lists
- Awesome Founder Stack - Tools, services, and SaaS for startup founders — incorporation, finance, hiring, and growth.
- Awesome Genograms - Genogram builders, family-tree visualization libraries, and genealogy software for therapists, social workers, and developers.
- Awesome VC Tech Stack - The software stack used by modern venture capital firms — sourcing, diligence, portfolio support, and fund admin.
- Awesome Healthcare Recruitment - Tools and platforms for sourcing, screening, and hiring physicians, nurses, and other clinical staff.
- Awesome Award Travel - Tools for finding award flights, tracking points and miles, and maximizing credit card rewards.
- Awesome B2B Prospecting - Contact databases, enrichment tools, sequencers, and deliverability platforms for B2B sales and growth teams.
- Awesome Invoicing - Invoicing software, AR automation, expense trackers, and payment platforms for freelancers and small businesses.
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Awesome Tech Sales - Tools, contact databases, and resources for selling SaaS and infrastructure to engineering, IT, and tech-leadership buyers.
Contributing
Know a PR tool that should be on this list? See contributing.md.