Awesome Tech Sales 
A curated list of tools, contact databases, and resources for selling SaaS and infrastructure to engineering, IT, and tech-leadership buyers.
This list focuses on the unique challenges of selling to a technical audience — finding CTOs and engineering leaders, building developer-aware messaging, and running ABM for tech accounts.
Contents
- Tech-Leader Contact Databases
- Developer & Engineering Audience Data
- Account-Based Marketing for Tech
- Demo & Product-Led Sales
- Tech Sales Communities
- Books & Newsletters
- Contributing
Tech-Leader Contact Databases
Find CTOs, VPEs, and CIOs without scraping LinkedIn manually.
- CTORank - 485,000+ verified tech-leader contacts — CTOs, VPs of Engineering, and CIOs — searchable by company, industry, and location.
- Apollo.io - General B2B database with strong engineering-title coverage.
- LinkedIn Sales Navigator - Filter by tech-leadership titles and company tech stack.
- Cognism - GDPR-compliant contact database with mobile coverage.
Developer & Engineering Audience Data
Understand what tools your prospects already use.
- Stack Overflow Trends - What technologies developers actually use.
- BuiltWith - Detect a target company’s tech stack.
- Wappalyzer - Technology profiling for prospecting.
- HG Insights - Enterprise tech-stack and IT-spend intelligence.
Account-Based Marketing for Tech
Coordinated multi-touch campaigns against named accounts.
- 6sense - Predictive ABM with intent for tech accounts.
- Demandbase - Account-based experience platform.
- RollWorks - ABM ad platform from NextRoll.
- Mutiny - Personalized landing pages for ABM campaigns.
Demo & Product-Led Sales
Selling motions that match how technical buyers evaluate.
- Navattic - Interactive product demos.
- Reprise - Demo creation platform.
- Storylane - Interactive product tours and demos.
- Common Room - Community-led growth and PLG signal capture.
Tech Sales Communities
Where revenue leaders share what’s working.
- Pavilion - Membership community for revenue leaders.
- RevGenius - Sales, marketing, and CS community.
- GTMfund - Operator-led GTM community.
Books & Newsletters
Foundational reading for selling tech.
- Crossing the Chasm — Geoffrey Moore - Foundational text for selling tech to mainstream buyers.
- The Pragmatic Engineer - Read what tech leaders read; useful for messaging.
- SaaStr - SaaS sales playbooks and benchmarks.
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Awesome PR Tools - PR software, journalist databases, media monitoring tools, and outreach platforms for founders and comms teams.
Contributing
Know a tech-sales tool that should be on this list? See contributing.md.